Field notes
Short analyses that separate signal from study
Every note links its primary source and states plainly what the evidence does and does not prove.
GEO field note · September 17, 2026
Signals, not studies: what Optimizely’s failed FAQ test actually tells us about GEO
A sensible GEO tactic missed expectations. That is not a verdict on FAQs—it is a reminder that recommendations belong in a test plan.
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