Calculators
Run the numbers the research supports
Five models built directly from the Cribs — no vendor benchmarks, no invented multipliers. Every output copies out as Markdown with its receipt attached, ready for your deck.
14,250 of the 15,000 buyers you reach are future buyers, not in-market today
- In-market now
- 2,500
- Out-of-market (future demand)
- 47,500
- Reached at current plan
- 15,000
- Share of reach that is future demand
- 95.0%
Targeting only in-market buyers caps addressable reach at the in-market share. Memory built now is what gets retrieved when the other buyers enter the category.
Where these models come from
Each calculator encodes one published finding: the 95-5 in-market split (Ehrenberg-Bass / LinkedIn B2B Institute), the 60/40 brand-activation optimum and ESOV share-growth model (Binet & Field, IPA), checkout abandonment and form-field benchmarks (Baymard Institute), and the citation factors synthesised across the GEO Cribs. Inputs are yours; the coefficients are not ours to invent.